Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Direct Response advertising has gone from call-and-buy-now infomercials to the most powerful tool in the marketing arsenal. Smart advertisers are already taking full advantage of the possibilities that direct response advertising provides.

This course will walk you through this game-changing means of advertising, like how it allows marketers to adapt without wasting a single dollar — making your marketing efforts indispensable. You’ll learn the key advantages direct response campaigns have for any brand over other campaign strategies. You’ll understand the various media outlets available and how to capitalize on each, plus the rules you need to follow to create powerful DR campaigns — the kind that compels your audience to take action.

Targeting the audience you want and tracking your marketing efforts are crucial, and the world of direct response advertising makes it more possible than ever. Take this course to learn how to start reaping the benefits today.

This course is best suited for: Students, Small businesses, Entry-level marketers

Direct Response 101

    What you'll learn

  • Welcome
  • What is Direct Response?
  • The Direct Response Market
  • Direct Response Strategies
  • Trends & the Future of Direct Response
  • Course Completion & Final Feedback Questionnaire